You shipped the thing they asked for. They never found out.
A customer raises something, you build it three weeks later, and the connection is lost. They don’t know it shipped. They don’t know they were heard. The single most powerful retention moment in the whole loop — telling someone you built what they asked for — quietly passes, because no one kept the thread between the feedback and the release.
Circuit keeps that thread. When a spec ships, it knows exactly which customers’ feedback fed it, and drafts each of them a note in their own words. You review and send.
From shipped to heard.
The loop closes from the feedback Circuit already has attached.
Mark it shipped, and Circuit finds every customer whose feedback informed it.
Each note is drafted in your brand voice, showing the exact feedback they sent and what you built.
Circuit prepares the recipient list and the copy. You approve the send.
The customer hears from you, and the close is logged against their record.
Approve, then send. Their own words, quoted back.
A changelog tells everyone. Share Back tells the specific person who asked — drafted from their own feedback, sent with your approval.
Circuit drafts the message in your brand voice and prepares the recipient list. You review and approve — one click sends. Sensitive accounts and half-addressed concerns stay under your control.
Mark a spec shipped and the right customers are found for you. No manual list-building, no forgetting the account that asked first.
The note shows their original words alongside what you built. They don’t just learn it shipped — they see they were heard, specifically.
The rest of the loop.
One message per customer, in their context — not a mass changelog blast.
Your brand voice survives the drafting.
Every close-the-loop note is attached to the customer’s history.
Asked and answered.
From the feedback attached to the spec. When a spec ships, Circuit looks at which customers’ signals fed it and builds the recipient list.
No. It drafts the notes and prepares the list. You review and approve every send — the drafting does the finding and writing, you keep the judgment.
A note in your brand voice showing the exact feedback they sent and what you shipped in response — personalised to their account, not a generic changelog.
Yes. Every draft opens in an editable textarea before you send — change the wording, adjust the tone, drop or add a recipient.
One message per customer account, drafted in their context. Multiple contacts at the same account see the same note.