How Circuit works.
Five stages. One continuous loop. Gets sharper with every cycle.
Get started free →Five stages. One continuous loop.
Every piece of customer feedback flows through five stages, each running automatically. From raw signal to build-ready specs in minutes — the full feedback to spec pipeline. From specs to shipped features in days. And with every cycle, the loop gets sharper.
Signal from everywhere. Nothing lost.
Customer feedback lives in more places than anyone can manually track. Circuit connects to all of them — Slack, your widget, Google Sheets, CSV, transcripts, manual entry — and processes every item the moment it arrives.
The feedback doesn't wait for a review meeting. It's already scored before you open the app.
Every item is processed instantly:
- Intent classified: bug, feature, improvement or praise
- Urgency and sentiment scored, key customer quote extracted
- PII stripped before any AI call
No manual tagging. No folders. No labels to maintain.
See all sources →Set up feedback sources →Sources
Ranked by truth, not volume.
Similar feedback clusters into themes automatically. Each theme becomes a priority, scored across six dimensions. Enterprise customers weighted higher by default — revenue-weighted feedback prioritisation with no setup required.
Set a goal — growth, retention, quality — and every priority re-ranks to match. Switch lenses anytime. The list reflects what matters today, not what mattered when you last sat down to review it.
New feedback arrives and scores shift automatically. Trend indicators show what's rising. NEW badges flag what just emerged. The list is always current.
Review in five minutes, not five meetings.
Working with priorities →6 scoring dimensions
Built from your codebase. Not a blank page.
This is where Circuit differs from every other tool in this space.
Connect GitHub and every spec knows how your team builds. These are codebase-aware product specs — file signatures, conventions from your .cursorrules or CLAUDE.md, testing patterns, open issues, recent commits. The result isn't a document. It's something your coding agent can act on immediately — real file paths, implementation context drawn from your actual repository, and done-when criteria that match how your team tests.
Specs flow to Cursor and Claude Code via MCP. No copy-paste. No context lost between insight and implementation.
Edit any section and Circuit preserves your changes on future regenerations. If the underlying need evolves, the spec is flagged for refresh.
Working with specs →Nine GitHub signals Circuit reads
Gets sharper with every cycle.
Every ship teaches Circuit what to prioritise next. Memory tracks which segments your team weights, how you've decided before and what specs you sent to engineering. Each correction refines the model. Each shipped feature adds a data point.
After a few cycles, priorities surface faster. Specs reference the right files without prompting. The next decision is already close to made. That's not automation. That's product intelligence.
What is autonomous product intelligence? →Every priority has a status so you can track what's queued, what's in progress and what shipped.
The customers who asked for it find out.
Mark a feature as shipped and Circuit emails every customer who asked for it — with their original feedback quoted back. A simple message: we built what you asked for.
Most products ship features and never tell the people who requested them. Circuit closes that gap automatically. No manual follow-up. No digging through old tickets to find who asked.
New feedback on shipped features flows in automatically. Where the response creates new signal, a V2 spec generates as new patterns emerge. The loop doesn't close. It restarts.
Share Back docs →What happens after ship
Circuit learns how you build.
Every decision teaches Circuit something. Which feedback categories matter to this product. Which customer segments drive revenue. How specs should read for this codebase. What urgency means for this team.
Instinct is the memory layer — accumulating from every import, every status change, every ship, every correction. The next priority list is sharper than the last. The next spec is more grounded than the one before.
The system compounds. Not because it was told to — because it watched how decisions were made and what happened next.
What Instinct learns from
FAQ
Ready to set up? Quick-start guide → · See all integrations →
The circuit doesn't stop.
Neither does your product.
See your first priorities in minutes. Get your first codebase-grounded spec the same day.
Start free →