Stop scrolling dashboards. Ask.
A question in plain language, an answer from your own data — with the rows behind it.
“Which accounts have asked about export the longest?” “What did the enterprise accounts say about pricing last quarter?” Circuit answers from your signals, priorities, briefs and customer records.
Each claim links to the source rows behind it. You can click through to the feedback, the priority or the spec — the answer is auditable, not generated from thin air.
Signals, priorities, briefs, specs, outcomes, accounts and memory — one search box, by meaning rather than keyword. “Can’t export” finds “bulk download missing.”
A rank without a trajectory is only half the picture.
Every priority carries a direction over time, so you know whether something is climbing toward the top or already on its way out.
Each priority shows a state — warming, hot, cooling, dormant — driven by signal velocity, account-spread change and sentiment shift. A sparkline sits on every row.
A theme that triples in a day surfaces as an alert at the top of the inbox, not a surprise in next quarter’s review.
When a previously-loved feature turns negative, Circuit flags the reversal — the early signal of an account at risk.
Whose voice is shaping the roadmap.
The customer graph runs both directions — priorities know their accounts, accounts know their priorities — so you can weight the roadmap by who’s asking.
For any priority, see the accounts whose signals make it up — sorted by revenue, engagement, churn risk or recency.
For any account, see every theme they’re driving across the list. One click answers “what is Northwind shaping?”
Circuit scores each account by how many ranked priorities they appear in, weighted by rank. You see who shapes the roadmap most — a more useful number than ticket count.
Your past decisions stop being lost.
Every outcome — shipped, parked, deferred — is recorded. Future briefs stand on the memory of every old one.
When a new brief touches an area you’ve worked in, Circuit surfaces the relevant past outcome before you start. “Last time we touched billing, the edge case was annual plans.”
The risk section is populated from past outcomes and signal patterns — “three accounts asked for this and the opposite, scope risk” — instead of invented caveats.
Circuit surfaces what kinds of work succeed: “briefs that included transcript signals shipped faster.” You learn from your own shipping history.
The graph is the moat.
Voice, priorities, specs, outcomes and accounts compound into one record that no team without it can catch up to. A team running Circuit for twelve months is deciding with everything they shipped, every correction they made, and every customer who responded. The longer it runs, the more it knows.
Learn more about the Circuit Intelligence suite.
Plain-language product Q&A from your feedback, priorities and briefs — with cited rows.
Priorities over time: accelerating, emerging, declining or quiet.
Priorities by account, and the accounts behind any priority.
Every shipped, parked and deferred outcome — surfaced before the next brief.
A Monday-morning market briefing across Customer Voice, Pipeline, Sentiment and Investment.
Asked and answered.
What can I ask Circuit?
Q1Anything grounded in your data — which accounts asked for what, what shipped recently, where sentiment is heading, why a priority ranks where it does. Answers come back with the source rows attached.
How is this different from analytics?
Q2Analytics tells you what happened inside your product. Intelligence tells you what your customers are saying and what to do about it — and connects it to the accounts, specs and outcomes behind each signal.
What is the product intelligence graph?
Q3The accumulating record of every customer who asked, every signal they sent, every priority it shaped, every spec it produced and every outcome that shipped. It’s the asset that compounds — the longer Circuit runs, the more it knows.
How does Circuit learn?
Q4From outcomes, not just inputs. Every shipped, parked or deferred brief, every correction you make, every theme you rename feeds back in — so what surfaces next matches how your team decides.
Does it work if I only use part of Circuit?
Q5Yes, but the graph is more useful the more of the loop runs through it. Discovery fills it with voice, Delivery records what shipped, Intelligence is where it compounds.