Share Back
Share Back is the final stage of the Circuit pipeline. When a feature ships, Circuit notifies the customers whose feedback drove it — closing the loop automatically.
Who gets notified
Customers who submitted feedback through the Circuit widget and have an email address on file. Each recipient is shown in the dialog before anything is sent. You can deselect individuals before sending.
Customers who submitted via CSV import, API, or transcript ingestion are not included. Circuit only has contact details for widget submitters.
Triggering Share Back
Manual: When you mark a brief as Shipped, the Share Back dialog opens automatically. Review recipients, choose channels, optionally add a message, then click Share Now.
Auto-send: If auto-send is enabled in Settings → Integrations → Widget → Notification branding, notifications send immediately when a brief is marked Shipped. No dialog, no approval step. Use this for teams that want zero friction on close-the-loop.
What customers see
| Surface | What it shows |
|---|---|
| Float | A red dot appears on the widget launcher. Clicking opens a notification: "Your feedback on [title] was shipped." |
| Bar | The feedback bar updates to show: "Your feedback on [title] was shipped." |
| Inline | Notification appears inline within the widget on the customer's next visit |
Widget copy uses a period, not an exclamation mark.
Email notifications show:
- Your company name and logo
- The customer's original feedback quote
- A short note on what was built
- Footer text (configurable)
- Sender display name (configurable)
Emails send immediately when you click Share Now. There is no queue delay.
The sending flow
1. Choose your channels
| Channel | What sends |
|---|---|
| Branded notification to eligible customers | |
| Widget | Notification banner for returning widget visitors |
| Both | Email + widget (default) |
2. Review recipients
The dialog lists every eligible recipient with their email, name (if available) and a feedback snippet. Uncheck any recipient to skip them individually. Click Skip to send nothing and keep the brief at Shipped without notifying anyone.
3. Add an optional message
Type a custom note (300 characters max). If left blank, Circuit uses default messaging.
4. Send
Click Share Now. Emails send immediately. The brief status moves to Shared.
Failed sends and retrying
If a recipient shows as failed, the error is recorded against their notification. There is no automatic retry. To retry: reopen the Share Back dialog from the brief panel. Failed recipients are re-queued and you can send again.
Resending
Once a brief is marked Shared, you can re-enter the Share Back dialog via the brief panel to resend. This is not a common path. Use it if a batch of emails failed or if recipients were accidentally skipped.
Where Shared status appears
After sending, the brief moves to Shared. This appears in two places:
- Priorities list — a Shared filter button sits alongside Ready, Building and Shipped in the status bar. Click it to see all shared briefs.
- Brief panel header — the status dropdown shows Shared with a Send icon.
Notification branding
Configure how notifications look in Settings → Integrations → Widget → Notification branding.
| Setting | What it controls |
|---|---|
| Company name | Displayed in email header |
| Logo URL | Image shown above email content |
| From name | Sender display name (e.g. "The Acme Team") |
| Accent colour | Button and highlight colour in email |
| Footer text | Text at the bottom of the email (200 characters max) |
Without custom branding, Circuit's default styling applies.